Colour Association And Preference

Posted by Sofie W On 0 comments

Before I start working towards a final with my interface and my character I want to make sure what colours I choose will appeal to a child as they are my set target audience. I've delved into a few sights and this is what I have come out with;


  • The colours in the red to orange region represent to most people as a "warm" feeling.
  • The colours that mostly signify a "cool" feeling are blue ranging through to purple.
  • Red apparently stimulates the mind dramatically and blue calms and relaxes.
Favourite colour by gender



Judging from both these pie charts the most common favourite colour for girls and boys is blue. Green is the second favourite colour which is promising. Both of these colours will come in use for my audience.

Favourite colour by age group


Above is a chart representing the favourite colours by age group. Again blue is way up there at the top. The 01-18 age group is what I'm looking at in particular. Blues, greens and reds I need to focus with!

(These results are from a website written by a therapist of colour who has taken research and consideration into all sources: http://www.joehallock.com/edu/COM498/credits.html)